HYPERQUAKE

Cincinnati, OH · Salt Lake City, UT · Brooklyn, NY · Portland, OR

Building ambitious brands and experiences with those eager to activate a vision.

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“Dear ___,” is out in the world, and people are showing up to share stories of the ones who have shaped their careers. This is co-creation.

Dear ___,

Two words. Endless stories.

We helped Manpower create its first global UGC-driven co-creation campaign, an idea built with people instead of for them. “Dear ___,” invites you to thank the mentors, colleagues, and unexpected influences who shaped your working lives.

Here’s what makes it different: we didn’t build it in one market and ship it everywhere else. Working in person across the US, the UK, Italy, and France, we co-created an idea that resonates in every region while staying true to each.

Now Manpower is at the beginning of bringing it to life. In Sanremo, Italy, they set up in Piazza Muccioli under the banner “Dai voce al tuo futuro,” Give voice to your future, and invited students, young professionals, and passersby to share the people behind their careers. Over 1,000 stories were collected in six days. France has begun too, with more markets to come.

This is co-creation in action: the most powerful ideas aren’t made for an audience. They’re made with them.

Swipe through for a look. 👉

The biggest risk of a premium product isn’t the price. It’s the attention.

For the launch of the all-new E-Z-GO Liberty, we turned that into the big idea: “Unexpected Consequences.” Instead of focusing on selling features, we dramatized the side effects of owning the most coveted cart on the block. Double takes. Admirers who won’t quit. Neighbors plotting their own upgrade.

The premium price tag went from the objection to the entire point.

Swipe through the side effects. 👀

🔵Evercoat’s straightforward and simple typographic identity is brought to life on packaging through a consistent system that focuses on hierarchy of communication and allows technicians to quickly find information they need. Product tiering lines, coloring, and key benefit icons allow the different products to stand apart amongst the ever-growing Evercoat portfolio.

➡️View the full case study on our website